Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page to users of a web search engine. The term excludes the purchase of paid placement, referring only to the improvement of unpaid results (known as "natural" or "organic" results). As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
With the help of FinNex Technology, an Affordable SEO Companyin Kolkata, India, even small business owners can be able to promote their business. Top seo companies in kolkata can help you a lot for growing your business online. We create websites for our clients, which is well structured & easy for navigation. Being a internet marketing company in India, we create or redesign websites keeping Search Engine friendly design in mind. Website structure, Web page URL, Page titles, Meta descriptions, Meta tags & also high quality web page content are the keys for having success in ranking. We work with highly professional and dedicated team for providing Online Marketing Services for our Clients.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
FinNex Technology is an Affordable SEM Companyin Kolkata, India. We can help you a lot for growing your business online. We create websites for our clients, which is well structured & easy for navigation. Being a internet marketing company in India, we create or redesign websites keeping Search Engine friendly design in mind. Website structure, Web page URL, Page titles, Meta descriptions, Meta tags & also high quality web page content are the keys for having success in ranking. We work with highly professional and dedicated team for providing Online Marketing Services for our Clients.

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter and Instagram have also adopted pay-per-click as one of their advertising models. However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
As a PPC management company in Kolkata, FinNex Technology will closely monitor your campaigns. We choose the best keywords for your campaign and also analyze the keywords used by your competitors. Our PPC experts and designers will create creative and click-worthy ads for your campaign and track your campaigns to optimize cost per click (CPC) and improve click through rate (CTR). We work with highly professional and dedicated team for providing Online Marketing Services for our Clients.